A thirty-year-old fabrication shop, finally visible online.
ALM Wire (Almeida's Wire Inc.) manufactures wire products in Etobicoke for foodservice, healthcare, retail and industrial customers. The work was excellent; the web presence was an ageing WordPress site that did not show it. Letremor rebuilt the digital side of the business end to end.
- Client
- ALM Wire (Almeida's Wire Inc.)
- Location
- Etobicoke, Ontario
- Sites
- Services
- Web design & development
- Branding
- Local SEO
- Google Workspace / IT
- Content & photography direction
Where it started
- A WordPress site that had not kept up with the business: slow, hard to update, and not built for the way B2B buyers actually vet a supplier on a phone.
- One public identity for two very different offers — the parent manufacturer and its product line for foodservice and retail operators — sharing the same old Google Business Profile.
- Email and domains spread across several hosting providers with no single admin.
What we did
WordPress → Next.js on Vercel
Rebuilt almwire.ca as a custom-coded Next.js site hosted on Vercel: fast, mobile-first, and easy to extend without a plugin stack.
Branding
A refreshed identity for ALM Wire and a distinct one for RD Wire Products, so each brand speaks to its own buyer.
RD Wire Products: its own site and profile
rdwire.ca launched as a dedicated site for the product subdivision — full catalogue, integrated quote system — with a separate Google Business Profile instead of the old shared listing.
Editorial photography
We directed a photo shoot on the actual shop floor. The product catalogue and the site use real photography of real work, not stock.
Local SEO
Structured data, Google Business Profiles for both brands, service-area and category setup for Etobicoke and the GTA.
Google Workspace & IT
Moved email to Google Workspace under a single admin and mapped the domain/DNS estate so it can be consolidated.
Before and after
Real screenshots of the live work — no mockups, no stock.
almwire.ca
rdwire.ca
What shipped
Two brands, two live sites. almwire.ca rebuilt from WordPress to a custom Next.js build; rdwire.ca launched from zero with a full product catalogue and an integrated quote system; both brands on their own Google Business Profile, with editorial photography shot on the actual floor. Search traffic and profile numbers will be published here once there is enough history to be meaningful — we don't report what we haven't measured.
ALM Wire and RD Wire are both Etobicoke manufacturers — see how we approach web design in Etobicoke, or get a free audit and mockup for your own site.
Free audit + mockup in 48 hours.
Send us your current site or Instagram. Within 48 hours you get a short, honest audit of what's costing you customers — and a homepage mockup built for your business. Keep it either way.
- A plain-English audit: speed, mobile, Google visibility, what to fix first
- A homepage mockup designed for your industry — yours to keep
- No commitment, no follow-up pressure
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